CONSTRUCTION OF A DEAL
How to Overcome Financing Hurdles
By Ken Seip
As medicine has advanced in recent years, procedures have
become less painful, the process shorter and less invasive. Not necessarily so
if you’re trying to finance an ambulatory surgery center (ASC) or surgical
hospital.
Sometimes, finding funding can be downright difficult. Most
traditional lenders are wary about lending to a start-up and insist on seeing
strong financial history on an existing ASC. They want to look at the financial
statements, but if you’ve never done it before, what statements can you show
them? The situation is not unlike the kid just out of college; all the promise
and energy in the world, yet not enough experience to convince someone to give
him a job. Yet there are ways to overcome financing hurdles and get the money
you need to start or expand your business.
First, you must know all there is to know about your project
– not just the strengths and the opportunity, but the pitfalls and the
potential shortcomings. If you test your plan before you seek financing, not
only will you be able to present a realistic plan, you’ll be ready to defend
and overcome any challenges.
Your business plan should include an executive summary that
provides an overview of the project, a competitive analysis, market overview,
financial projections and a timeline.
It will also be important to profile management and the
developer. The business plan should also include a section on the project’s
physician partners: number of physicians, reputation of each and the specialty
mix of surgeon owners is critical information to a lender.
Lenders will also want to learn how the partners plan to work
together, the types of cases expected at the center, and detailed information on
legal structure and policies. Once you have finished and tested your business
plan, speak to lenders for guidance on the project. In addition to providing
financing, these companies can steer you to attorneys, accountants, and experts
in billing, collections and accreditation.
In addition to ASC specialists, local and regional banks have
begun warming to the outpatient healthcare trend. Quite often, banks can provide
the most attractive rates. Yet they normally require you to sign personal
guarantees, also known as recourse, and will be less flexible in regards to
other terms, include skip payments and step payments that are usually attractive
to start-up centers.
This is probably the single biggest issue related to ASC
financing: where do your investors stand in relation to risk versus reward? If
investors are willing to assume personal risk, recourse financing will come at a
lower rate. If investors are sensitive to risk, trading a somewhat higher rate
for no or little recourse may be the best option. So how much money will you
need? Typically, a four-suite surgery center costs at least $2 million to build,
equip and run for six months. (Each state and market is different. Given real
estate and construction costs, surgery centers in major urban areas may cost at
least 25 percent more to open.) Lenders will expect you to invest 20 percent to
25 percent of the total cost as equity. You will also need about six months in a
working capital reserve or a working capital line of credit. (You should have
absolutely no less than three months of working capital reserve.) So while
establishing your first ASC can be challenging, it can be done less invasively,
and with less pain, if you do your homework up front. And once you develop your
first center and want to expand (either the existing center or by developing a
new center), the process should get easier, at least when it comes to financing
the project.
Ken Seip is vice president of sales and marketing for MarCap
Corporation, a Chicago-based medical financing company.
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