Buxton Introduces HealthCareID

FORT WORTH, Texas -- Buxton, a leader in customer analytics, announces the development HealthCareID, an analytics tool providing strategic decision-making information for site selection to aid healthcare organizations looking to expand their services.

HealthCareID is a state-of-the-art approach for hospitals and ambulatory surgery centers to learn who prospective patients are, where to locate their facilities to serve those patients, and what level of activity the facilities will ultimately realize.  Huge investments are made when planning for a new location or expansion, and forward-thinking planners are incorporating the science of customer analytics into their business decisions.

“The future success of every healthcare enterprise will be determined by its ability to be patient-centric and to understand where and how patients and prospective patients live – lifestyles and consuming habits,” said Matt Montgomery, senior vice president of Buxton’s HealthCareID division.  “Through HealthCareID, we’re able to provide this information to our clients so that they can strategically grow their business.”

HealthCareID has pioneered the use of household level data for research modeling purposes.  Combining its in-house database with facility patient data gives Buxton the ability to give its clients the ultimate key to success -- knowledge about their customers.

Source: Buxton