Healing the Sick: Practical Strategies for Reviving Struggling ASCs
Underperforming ASCs actually present stellar opportunities. This one hour program will focus on real world solutions for today's ASCs. We'll explore effective recruiting strategies, the elimination of obstacles within core ASC documents and the introduction of additional and complementary services.
Lorin E. Patterson, JD, partner with Reed Smith LLP
Lorin E. Patterson practices business, corporate, commercial and securities law with an emphasis on healthcare joint venture formation, planning and development. Patterson regularly assists healthcare clients in the formation and capitalization of physician-owned entities such as ambulatory surgical facilities, specialty hospitals, and related joint ventures throughout the country. He has represented many physicians on a wide variety of matters, including Stark, fraud and abuse compliance, and group-practice formation and operations. Patterson frequently speaks at national conferences, focusing on physician-owned ancillary services, and is author of numerous articles and publications. In 1987, Patterson earned his JD from the University of Virginia, School of Law and in 1983, his BA (cum laude) from Brigham Young University.
Robert S. Goodman, Managing Partner, The Mansfield Group, LLC
Robert S. Goodman is Managing Partner and Founder of The Mansfield Group. He is a 30-plus year veteran of the healthcare industry with experience doing turnarounds of hospitals and diagnostic imaging centers, participating in the financing over 200 outpatient centers, advising hospital, physicians and healthcare related businesses (large and small), as well as starting and managing several healthcare businesses. Over the years, he has developed a deep sense of the delicacies associated with balancing the provision of healthcare with the business of healthcare.
Thomas Michaud, chairman and CEO, Foundation Surgery Affiliates
Thomas A. Michaud graduated from Boston College with a bachelor of science in accounting and earned his CPA certificate while serving as a staff accountant with the international accounting firm, Ernst & Young. Michaud was partner in a local CPA firm, COO of a regional wholesale company, and has held upper management positions such as manager of management information systems and manager of materials at an aerospace company. Prior to founding Foundation Surgery Affiliates in January 1996, Michaud held the positions of COO and CFO of a regional surgery center management company. Michaud's responsibilities include marketing the FSA program to potential surgeon/owner groups, developing new geographic and product markets for the company, along with medium- and long-term corporate planning and strategy.
Robert Zasa, principal, Woodrum/ASD
Robert Zasa, MSHHA, FACMPE, is one of the founders of Woodrum/ASD. He is the proprietor, manager and developer of the company and is experienced in all phases of business development in multi-service ambulatory care facilities, group practices, ambulatory surgery centers and hospitals. In the early 1990s, Zasa founded and served as president and CEO of Premier Ambulatory Systems, Inc., a firm that acquired, developed, owned and operated ambulatory surgery centers across the U.S. In 1995, he was recognized by Inc. magazine as CEO of one of the top 500 fastest growing private companies in the U.S. Previously, Zasa was managing general partner of a national ambulatory care consulting firm. Zasa earned his graduate degree in hospital and health administration from the University of Alabama, Birmingham, and attended graduate programs in marketing at UCLA and Loyola University.
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